Grit was what warriors, soldiers and leaders of the past needed to survive. Today it’s what innovators, entrepreneurs and athletes need to thrive. Modern society comfort and convenience have almost destroyed this virtue that all men once had to just survive each life-threatening day. R8DER propagates ‘pushing-the-limits’ and ‘never-give-up’ attitude that propels one into greatness.
As the motorcycle industry evolves, it demands more participation in design, engineering, modification and customisation, right up to lifestyle and culture aspects of motorcycle. Individual tastes, variation of performances and selective upgrades are driving the new breed of riders as well as designers.